Dirt Road Decor Company
Start-up Brand Identity
About
Dirt Road Decor Company is a small, local, homemade sign company started in 2019. The owner wanted her logo to have vintage elements, while remaining clean and modern in design. I accomplished this by using a vintage truck with a bed full of flowers, illustrated in clean, simple, flat graphics. A lot of their products are found via Instagram, so I also wanted to ensure the logo had a strong presence on the platform. The rounded bottom of the icon portion fits well in the Instagram profile picture and helps to heighten the brand's professional appearance.
Role
Designer
"Allison did an amazing job designing my business logo. She took my ideas and helped me transform them into something that would be practical and versatile with the ability to be used across a wide platform of marketing aspects. She was so easy to work with and offered me a variety of sketches to help pinpoint what exactly I was looking for. When my logo was completed, she offered it to me in a variety of formats so that I would be able to easily apply it to everything that was needed. I highly recommend Allison for any of your design needs!"
Julianne Porter, Owner
Allison Pastor Designs © 2021