Gold Heart Pen Turning
Start-up Brand Identity
About
Gold Heart Pen Turning is a small company that is owned and operated by a Navy Veteran and his wife, who craft beautiful hand-turned pens. The term "gold heart" refers to the brass tube that is in the center, or heart, of every pen. This gold heart holds the entire pen together.
The single line approach communicates the stroke of a pen. The warm gold and chocolate brown background emphasize the handmade aspect of their products as well. The logo is a clear representation of their name and product, while remaining clean and simple in design.
Role
Designer
Allison Pastor Designs © 2021