The Wolcott Barber Shop

Start-up Brand Identity

The Wolcott Barber Shop Brand Identity
The Wolcott Barber Shop Logo
Sketch of Barber Shop Logo
Barbershop Store Front

The Wolcott Barber Shop is a start-up business in downtown Wolcott, NY. The owner wanted their shop to have a vintage, traditional feel. He also wanted it to be straight-forward and easily understood that this was a barber shop at first glance.

To accomplish this, I kept the logo simple with scissors and a traditional straight-edge razor and emphasized the text, making sure 'Barber Shop' was the most prominant element. I created type inspired by vintage signs and used a more muted blue & red color palette to further enhance the vintage style.

Designer & Letterer

Allison Pastor Designs © 2021