InMotion Hosting Navigation & Header Redesign
UI/UX Design
Previous Header & Navigation Design
About
InMotion Hosting restructured their navigation to align with the keywords users were looking for on the site. The top-level menu items were modified to come from products & solutions. The new navigation structure also focused on our customer personas and what content & information resonated with them. With this restructuring, I created a new interface for the navigation as well as the header.
The previous design's header did not account well for the mobile layout. With the redesign, I made sure to focus on making the header area mobile-friendly. On a desktop, the navigation has icons and short descriptors. However, on mobile, I made sure this was simplified and only the page link is displayed. This ensures the experience is optimized for both desktop and mobile users.
Role
UI/UX Designer
Results
After over 4 months of testing we had the following results:
- +25.7% Revenue
- +5% All Sales
- +20.3% Revenue per Sale
- +3.3% Unique Carts Created
- -4% Total Nav Clicks per Visitor
- +3% Sales Chats
Allison Pastor Designs © 2021